Sebastian specialises in the luxury goods sector across brand and content, on and offline comms, and business & market intelligence.

He brings over 20 years’ experience advising and strategising, directing and implementing bespoke solutions for luxury players. After working as an oil and government analyst, Sebastian graduated a Masters from London’s Central Saint Martins and went on to work for 40+ publications in 16 countries.

This journey -and a passion for technology- have allowed Sebastian to build the knowledge & perspective to help high-value startups as well as global superbrands.

Project and client highlights include:

Business of Fashion. Carolina Herrera. Comme des Garçons Parfums. Condé Nast New Markets. ELLE. Fawaz Gruosi. Fung Group. Harpers Bazaar. Inditex. Loewe. L’Orèal. Mango. Nacho Figueras. Paco Rabanne. Prada Parfums. Puig Group. Rafael Nadal. Revlon. Shakira. Vogue.

Results and milestones: Jewellery: Engagement 2.5% above global luxury average (March 2022). 7,700% organic reach increase (August 2021). World’s first full XR solution (Summer 2020). Boosts jewellery section for best-in-class business reporting site (2015). Accessories: 70% social sales increase YOY (September 2021). Fashion: Creative directs a Wallpaper* Top 10 Retail Space (2014). Coauthors The Fashion Book, Phaidon (1999).